Summary of Problem Solved

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8 Overall

8 Applicability

7 Innovation

8 Style


Investigative reporter Cheryl Strauss Einhorn’s “AREA Method” provides a framework for putting ideas to use in solving problems. AREA stands for “Absolute Information, Relative Perspective, Exploration and Exploitation” and “Analysis.” This method provides steps for focusing your research so you can make more informed strategic choices. Einhorn’s suggested “Cheetah Sheet” checklists clarify decision-making at every stage so that it’s explicit, transparent and open for reflection and scrutiny. Her approach to research can help you address and eliminate prejudices. She separates the process into useful components that let you incorporate knowledge and insight from multiple sources as you make decisions and work out your tactics. getAbstract suggests Einhorn’s approach to those who want to polish their decision-making methods.

In this summary, you will learn

  • How your perspective influences your strategies, and
  • How to apply the “AREA Method” to work through uncertainty and make better strategic decisions.

About the Author

Investigative journalist Cheryl Strauss Einhorn covers business, the economy and the financial sector. She founded CSE Consulting, a strategic consulting practice.



The “AREA Method”

The “AREA Method” works through the components of making a decision and deriving a focused strategy. It helps you avoid falling into habitual mental patterns that may work well with small decisions but that can cloud your perceptions on large decisions. The AREA approach derives its name from the steps it takes to reach conclusions: Gather “Absolute Information,” view it with a “Relative Perspective,” use “Exploration and Exploitation” to focus your research, and then conduct an “Analysis” of your results.

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