The Wild West days of the dot-com craze are behind us, but e-business strategy remains a largely uncharted frontier. In fact, e-commerce seems more bewildering than ever, now that many of the strategic maxims that the Internet bubble was built on have been proved false. To help you get a handle on the revolutionary technology that has survived the collapse, Nirmal Pal and Judith M. Ray have collected articles by researchers and executives, including many from their home base, the e-Business Research Center at Pennsylvania State University. This anthology constitutes a solid and well-researched book, which has sufficient gravitas (and jargon) for an academic and enough practical information for an entrepreneur. The multiple authors sometimes overlap as they dissect various e-business approaches, but all offer worthwhile ideas. getAbstract recommends this book to executives at any company, since Internet technology is now ubiquitous, and distinctions between old economy and New Economy are fast falling by the wayside.
In this summary, you will learn
- Why your company must be prepared to continually innovate;
- What the advantages and shortcomings of e-business are; and
- How to establish and lead an organizational culture that will adapt to e-business.
About the Authors
Nirmal Pal is executive director of the e-Business Research Center at Pennsylvania State University, which fosters research in e-business strategy, management and marketing to improve business profitability. He has worked for 38-years at IBM, including directing IBM’s e-business consulting practice worldwide and working closely with Fortune 500 clients on e-business strategies. Judith M. Ray is a senior research associate at the center, where she has been involved in developing and executing research and networking initiatives. She has also been a systems analyst and senior instructional designer for Penn State’s Smeal College of Business Administration.
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