Author Robin Bloor makes it pretty clear: Either get your business involved with the Internet or prepare for your enterprise to die. Bloor’s credentials are fairly impressive. He turned his business, Bloor Research, into a Web business that actually makes a profit, or so it says on the jacket blurb. Bloor is pretty straightforward about the book’s focus: mass media communications history, the current Internet and the World Wide Web’s future potential. This in-depth read (good and gripping, though the writer’s constant use of the @ symbol can be annoying) takes us from Guttenberg all the way to a future filled with smartcards, micropayments and data privacy. The most interesting element is Bloor’s speculation on how future media might affect future political systems - because as the information society gives us more data about political happenings, we might want more control over our governments. getAbstract finds this stuff pretty interesting, but then we’re already on the Web. Are you?
In this summary, you will learn
- What Web technology means for your organization
- Why you shouldn’t be intimidated by the Internet giants – there’s plenty of business for everyone
- Which 10 proclamations are the sign of an Internet Luddite
About the Author
Robin Bloor is the CEO of Bloor Research, a major European IT analysis organization. Bloor is also the author and publisher of a series of industry reports on corporate computer strategy including The Enterprise by Other Means. His Web address is www.TheElectronicBazaar.com
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