Summary of Winning with Data

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Rating

7 Overall

8 Applicability

7 Innovation

7 Style


Recommendation

Many businesses leaders don’t know how to understand, manage and exploit data. Strategic business experts Tomasz Tunguz and Frank Bien explain why companies face internal conflicts about harnessing data. They show how you can work toward changing your culture to use data more effectively. And, they detail how to use data to transform your daily operations instead of just analyzing historical performance. Tunguz and Bien also provide a workable framework for understanding and exploiting data. getAbstract recommends their overview to businesspeople who lack IT chops, but who’d like to upgrade their data management infrastructure and practices.

In this summary, you will learn

  • How businesses that capitalize on data shake up the status quo,
  • What challenges companies face in using data correctly and
  • How to shift your corporate culture to use data more effectively.
 

About the Authors

Redpoint venture capitalist Tomasz Tunguz worked at Google. Frank Bien, president and CEO of Looker Data Sciences, was senior vice president of strategy at Virsto Software Corporation.

 

Summary

From “Mad Men to Math Men”
Marketing today has little in common with the Mad Men era of 1950’s Madison Avenue advertising agencies. Today’s marketing professionals use “algorithms” – formulations that help businesses decide where to display an ad and, in some cases, ...

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