- Concrete Examples
- Insider's Take
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
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For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
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Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
When Will Dean was at the Harvard Business School, his professors assured him that no one would pay for the opportunity to crawl through mud, race through a gauntlet of live electrical wires or dive into an ice bath. Dean says that, in true entrepreneurial fashion, his only reaction to their advice was a strong desire to prove them wrong. The result was Tough Mudder, a multimillion-dollar business that hosts obstacle races on five continents. In this entertaining memoir, Dean describes the struggle to make Tough Mudder a reality. He analyzes the challenges of continual innovation and of remaining true to a growing company’s founding principles. His observations on turning a customer base into a fanatical “tribe” offer illuminating advice to any entrepreneur. getAbstract recommends his casually told, insightful memoir to business students, investors, sports fans and anyone running start-ups or fast-growing young companies.
About the Author
Will Dean is founder and CEO of Tough Mudder, Inc. He received the national EY Entrepreneur of the Year Emerging Award in 2013. Crain’s named Dean to its 40 Under 40 list and Fortune cited him as one of its 40 Under 40: Ones to Watch.