Landing a new client should mean the beginning of a mutually beneficial, enjoyable relationship. But sometimes, signing an agreement only raises the curtain on a horror show. Clients that make unreasonable demands, nitpick endlessly, or subject staff to verbal abuse or gaslighting can become an agency’s nightmare. Felicia C. Sullivan’s been there. The freelance consumer marketer and entrepreneur writes candidly from personal experience about what can go wrong when a client lacks respect or basic communication skills, what you can do about it, and when to pull the plug on a draining relationship. getAbstract recommends Sullivan’s article for helpful insights into a stressful situation.
In this summary, you will learn
- Why ridding yourself of a client can make business sense,
- What kinds of client behavior cause the most headaches for agencies and
- How to recognize a potential problem client during the proposal phase.
About the Author
Felicia C. Sullivan is a freelance consumer marketer, entrepreneur and author.