You can’t compete on price through innovation without first figuring out the value you offer and determining a price point. And you can’t do that without asking your customers how much they are willing to pay. Pricing consultant Madhavan Ramanujam illustrates valuable approaches to determining your product’s fair market value. Although his talk is quite circumlocutory, viewers will garner valuable tips on how to price their products optimally.
In this summary, you will learn
- Why 72% of innovations fail and
- How successful companies price their products.
About the Speaker
Pricing consultant Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners.