Summary of Jab, Jab, Jab, Right Hook

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Rating

8

Qualities

  • Applicable
  • Well Structured
  • Engaging

Recommendation

Entrepreneur and marketing guru Gary Vaynerchuk, whom you might know from his terrific wine videos, brings a brash attitude and bottomless enthusiasm to explaining why companies should make better use of social media’s marketing possibilities. His presentation of the nuanced differences among Instagram, Twitter, Facebook, Pinterest and Tumblr is multilayered, functional, amusing and perceptive. He explains ways to exploit their idiosyncrasies and audiences to sell your products and services. Using concrete examples, he shows how various businesses should embrace each platform differently. He describes the best spending strategies on each platform and tells you how to get top results at the lowest cost. While much of the content is a slightly choppy compilation of one-page summaries of Vaynerchuk’s media presentations, part of it is new, and the overall analysis is solid. His core message is that marketers should understand each platform and embrace marketing all day, every day. getAbstract recommends this manual to entrepreneurs, small-business owners, marketers, and anyone seeking to understand and use social media marketing more successfully.

About the Author

Best-selling author and self-taught wine video star Gary Vaynerchuk’s books include Crush It!, Gary Vaynerchuk’s 101 Wines and The Thank You Economy.

 

Summary

The Mobile Media Consumer

“People want to be social wherever they consume their media.” They constantly connect with “brands, services and businesses” through their mobile devices. Marketing tools – such as banner ads, emails or search engine optimization – that appeared brand-new scant years ago are no longer effective ways to reach customers in today’s noisy mobile world, where social media have “become the air [they] breathe.”

New marketing platforms have undermined and surpassed their older rivals. Radio took 38 years to grow from its inception to an audience of 50 million people. Reaching as big an audience took television 13 years. The Internet needed only 18 months. To gain visibility, and to sell your products and services, use the marketing possibilities of social media platforms, such as Facebook, Twitter, Tumblr, Instagram and Pinterest. That’s where your customers are. They use social media while they live their lives: buying groceries, mowing the lawn, commuting to work. Many people aren’t ever really off social media. You can always reach them.

“Jab, Jab, Jab”

Traditional marketing constantly “punched” the consumer with “right hooks” – direct...


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