Summary of Jab, Jab, Jab, Right Hook
Copyright © 2013 by Gary Vaynerchuck. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
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Entrepreneur and marketing guru Gary Vaynerchuk, whom you might know from his terrific wine videos, brings a brash attitude and bottomless enthusiasm to explaining why companies should make better use of social media’s marketing possibilities. His presentation of the nuanced differences among Instagram, Twitter, Facebook, Pinterest and Tumblr is multilayered, functional, amusing and perceptive. He explains ways to exploit their idiosyncrasies and audiences to sell your products and services. Using concrete examples, he shows how various businesses should embrace each platform differently. He describes the best spending strategies on each platform and tells you how to get top results at the lowest cost. While much of the content is a slightly choppy compilation of one-page summaries of Vaynerchuk’s media presentations, part of it is new, and the overall analysis is solid. His core message is that marketers should understand each platform and embrace marketing all day, every day. getAbstract recommends this manual to entrepreneurs, small-business owners, marketers, and anyone seeking to understand and use social media marketing more successfully.
About the Author
Best-selling author and self-taught wine video star Gary Vaynerchuk’s books include Crush It!, Gary Vaynerchuk’s 101 Wines and The Thank You Economy.