- Well Structured
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Marketing strategists Stephen Wunker, Jessica Wattman and David Farber explain that the most-in-demand products and services enable consumers to get essential jobs done. As Harvard professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” The authors devoted 12 years to researching their “Jobs to be Done” strategy and its commercial applications. Its roots lie in revolutionary work by Harvard Business School professor Clayton Christensen. His original “Jobs to be Done” concept concerns the tasks people must get done to lead their lives. These authors extend that concept to apply to products and services. getAbstract recommends their insights to product planners, marketers and consumers.
About the Authors
Stephen Wunker is managing director of New Markets Advisors, where Dr. Jessica Wattman is director of social innovation and Dave Farber is a manager of growth strategy and innovation.