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Joe Girard’s 13 Essential Rules of Selling

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Joe Girard’s 13 Essential Rules of Selling

How to Be a Top Achiever and Lead a Great Life


15 min read
10 take-aways
Text available

What's inside?

Joe Girard agrees with the Book of World Records that he’s the world’s greatest salesperson – and he’s willing to teach.

Editorial Rating



  • Applicable
  • For Beginners


Learn how to sell – or sell better – by tapping into the wisdom, knowledge and experience of Joe Girard. The Guinness Book of World Records rates Girard as the “world’s greatest salesperson”; he cheerfully agrees, and he’s glad to tell you how to become a super salesperson yourself. In this easy read, Girard, collaborating with marketing communications expert Tony Gibbs, explains how to succeed in any field by following his 13 rules. His personality comes through loud and clear, but mostly loud: If you goof off, “you’re a bum”; instead of fibbing, “tell the truth or die.” Though sometimes bombastic and egotistical – he refers to himself in the third person – Girard proves a street-smart font of expert sales advice. getAbstract recommends his basic counsel to anyone who seeks advice on selling better or succeeding in any field.


The Foundation for Success

Joe Girard is a sales maestro. Before becoming a motivational speaker, Girard enjoyed a 15-year career as a retail salesperson at a General Motors dealership, where he sold an amazing 13,001 vehicles. As a result, The Guinness Book of World Records named Girard the “world’s greatest salesperson.”

To be successful, in sales or in life, you must have a strong foundation. Girard created 13 rules that can serve as the bedrock for building a prosperous future. They break down into axioms covering preparation, interacting sensitively with others, winning customers, making sales and re-energizing yourself after a successful undertaking. To achieve your goals, make these rules your automatic practice, an essential component of who and what you are:

Rule 1: “Make a Healthy Choice”

Success requires comprehensive groundwork, including preparing yourself physically for all of life’s challenges. Become as healthy and fit as you can. Eat lots of fruits and vegetables. Cut out junk food. If you smoke, stop. Exercise daily. Avoid the temptations that knock you off your game, like excessive gambling or drinking. Make a firm commitment...

About the Authors

Salesperson and motivational speaker Joe Girard is the author of How to Sell Anything to Anybody. Tony Gibbs is a marketing communications expert.

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