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Rezension
Ob Kampagnenplanung, Zielgruppenanalyse oder die Entwicklung kreativer Assets – künstliche Intelligenz wird künftig in jedem Bereich des Marketings eine zentrale Rolle spielen. Marketingstratege Shiv Singh führt in seinem Buch Schritt für Schritt durch alle Anwendungsfelder und zeigt, wie sich KI in bestehende Marketingstrategien integrieren lässt oder sogar zu neuen Strategien inspirieren kann. Dabei geht er sowohl auf die Funktionsweise von KI als auch auf Fallstricke und Risiken ein. Ein gründlicher und grundlegender Einblick in das beeindruckende Potenzial von KI.
Zusammenfassung
Über den Autor
Shiv Singh verfügt über mehr als 25 Jahre Erfahrung im Marketing und war bei globalen Marken wie Visa, PepsiCo und LendingTree in leitenden Positionen tätig. Er ist außerdem als Start-up-Investor und Berater tätig.
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