Summary of Killing Giants
From KILLING GIANTS by Stephen Denny. Copyright © Stephen Denny, 2011. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company
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Stephen Denny’s guide for smaller companies seeking to challenge the giants in their industries is filled with useful advice. The numerous case studies – all entertaining on their own – provide worthy real-world examples and lessons that small companies can immediately apply. The book is also a blast: The writing is lively and the advice bold (though Denny’s advice to play dirty, isn’t really dirty – just clever). getAbstract recommends his idiosyncratic, pragmatic tactics to anyone starting a company, building a small company or running a mature company that wants to fight like a start-up.
In this summary, you will learn
- Why your small company needs to change its approach,
- How your giant competitors work and
- How you can beat them.
About the Author
Stephen Denny spent decades in marketing for major firms and now consults on strategy.