Summary of Killing Giants

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Killing Giants book summary
Start getting smarter:
or see our plans

Rating

8 Overall

8 Applicability

7 Innovation

9 Style


Recommendation

Stephen Denny’s guide for smaller companies seeking to challenge the giants in their industries is filled with useful advice. The numerous case studies – all entertaining on their own – provide worthy real-world examples and lessons that small companies can immediately apply. The book is also a blast: The writing is lively and the advice bold (though Denny’s advice to play dirty, isn’t really dirty – just clever). getAbstract recommends his idiosyncratic, pragmatic tactics to anyone starting a company, building a small company or running a mature company that wants to fight like a start-up.

In this summary, you will learn

  • Why your small company needs to change its approach,
  • How your giant competitors work and
  • How you can beat them.
 

About the Author

Stephen Denny spent decades in marketing for major firms and now consults on strategy.

 

Summary

Why You Should Kill Giants
The American economy has experienced three “major shifts” since World War II. In the “Era of New Frontiers,” the economy grew, but people’s mind-sets still bore the marks of the Great Depression. Then came “the Era of Indulgences,” when expectations expanded, ...

More on this topic

Customers who read this summary also read

Simplify
Simplify
7
You May Also Like
You May Also Like
9
The Looting Machine
The Looting Machine
9
The Revenge of Analog
The Revenge of Analog
8
I Contain Multitudes
I Contain Multitudes
9
The Customer Loyalty Loop
The Customer Loyalty Loop
8

Related Channels

Comment on this summary