Summary of 5 Ways to Prove the Value of Your In-House Creative Team

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5 Ways to Prove the Value of Your In-House Creative Team summary
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Rating

8 Overall

7 Applicability

8 Innovation

8 Style


Recommendation

Many organizations undervalue their in-house creative teams‘ contributions. Workfront, a software company that provides web-based work management and project management solutions, discusses five ways in which in-house creative teams can demonstrate their worth to both executives and internal clients. While Workfront provides useful tips and strategies, they also heavily advertise their own services. With this in mind, getAbstract recommends this white paper to creative teams, creative heads of organizations and project managers.

In this summary, you will learn

  • Why organizations undervalue the efforts of their in-house creative teams,
  • Why in-house creative teams are important for companies, and
  • What in-house creative teams can do to prove their worth.
 

About the Author

Workfront is a software company that provides teams with work management and collaboration solutions.

 

Summary

Many in-house creative teams struggle to prove their value to internal clients, who think all the do all day is “design SWAG and pick out brand colors.” To show what you’re worth, follow these five steps:

Step one: Gain trust with your clients — To do this, provide clients with...

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    Harry Joiner 2 years ago
    I had to register to download what is effectively a marketing document. I saw absolutely no value in it. Not sure why you "reviewed" it.