Business needn’t be cluttered or complicated, says author Joe Calloway, who urges companies to pare down and simplify. The only business strategy is to figure out what you do best and then do it. He provides examples of firms that exemplify this tactic, including Zappos, Amazon, and interesting regional firms like Memphis Invest and Grunder Landscaping Company. Customers don’t have the time, patience or money for defective products or bad customer service; they want great work every time. This breezy manual isn’t very deep, but it serves as an excellent reminder of the basics. getAbstract recommends Calloway’s useful primer to new entrepreneurs and to managers who wonder about where to focus and could use a guide to what truly matters.
In this summary, you will learn
- Why you must define “what matters most” to your business,
- How you can simplify and focus, and
- How successful companies excel at the basics.
About the Author
Joe Calloway is a business consultant and the author of five books, including Becoming a Category of One and Indispensable: How to Become the Company That Your Customers Can’t Live Without.