Summary of Be the Best at What Matters Most

The Only Strategy You will Ever Need

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Be the Best at What Matters Most book summary
Gain new customers and keep old ones by “being so good at the basics that you’re cutting edge.”


7 Overall

8 Applicability

6 Innovation

7 Style


Business needn’t be cluttered or complicated, says author Joe Calloway, who urges companies to pare down and simplify. The only business strategy is to figure out what you do best and then do it. He provides examples of firms that exemplify this tactic, including Zappos, Amazon, and interesting regional firms like Memphis Invest and Grunder Landscaping Company. Customers don’t have the time, patience or money for defective products or bad customer service; they want great work every time. This breezy manual isn’t very deep, but it serves as an excellent reminder of the basics. getAbstract recommends Calloway’s useful primer to new entrepreneurs and to managers who wonder about where to focus and could use a guide to what truly matters.

In this summary, you will learn

  • Why you must define “what matters most” to your business,
  • How you can simplify and focus, and
  • How successful companies excel at the basics.


“What Matters Most”
Bill owns Bill’s Burgers. To gain customers, he makes a funny video and posts it online, hoping it will increase traffic to his restaurant. He creates a Facebook page and starts a blog. Based on the business books he’s read, Bill thinks he must stand out from his competitors...
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About the Author

Joe Calloway is a business consultant and the author of five books, including Becoming a Category of One and Indispensable: How to Become the Company That Your Customers Can’t Live Without.

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