Summary of Build a Tower, Build a Team

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

Build a Tower, Build a Team summary


8 Overall

9 Applicability

7 Innovation

9 Style


Imagine you have some raw spaghetti, tape, string and a marshmallow: Could you build a marshmallow-topped structure taller than those of your competitors? That’s the “marshmallow challenge,” a team-building exercise Tom Wujec, a business visualization expert, discusses in this brief TED Talk. His presentation is fun, and his lessons about teams, learning and performance are strikingly vivid. getAbstract recommends this presentation for teams in need of motivation and designers in need of inspiration.

In this summary, you will learn

  • How to conduct the “marshmallow challenge,”
  • Who performs well and badly in this exercise, and
  • What it teaches about collaboration.

About the Speaker

Tom Wujec researches how people process and share information. He is a fellow at Autodesk, which produces design and engineering software.



Consider this team-building design challenge: Teams of ...

Comment on this summary

  • Avatar
  • Avatar
    Muhammad Saqib 2 years ago
    The example of marshmallow challenge very clearly describe the importance of teamwork. it is very important to understand the logic that how comes children can build the best tower where as the adults and much qualified teams could not. the only thing is that when there is a team every single person has no limits or restriction to follow to get the best results.

    Think bigger, think out of the box !!
  • Avatar
    Dynamic Dylan 3 years ago
    Inspired by this video created a variant of the marshmellow challenges for my training and connected it to Dan Pink's Ted Talk Idea of Extrinsic vs Intrinsic motivators. The higher the reward the more the training participants focus on the $ and not the quality of performance so almost 100% fail everytime. If they would win...I would be poor. Yet everytime the cash incentive hurts performance Imagine what it does at work over the years?!!!

More on this topic

By the same author

Customers who read this summary also read

More by category