Summary of Circle of Innovation

You Can't Shrink Your Way to Greatness

First Edition: 1997 more...

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Circle of Innovation book summary
Tom Peters offers business mantras for our times: "Innovate or die. Think brand. Distance is dead. Destruction is cool."


7 Overall

8 Applicability

8 Innovation

6 Style


Tom Peters, the well-known management consultant and seminar leader who co-authored In Search of Excellence, emphasizes the critical importance of organizational innovation in response to massive changes in society, technology and business. Companies that don’t innovate will vanish in today’s flood of transformation and competition. Peters highlights major business shifts, such as the growing professionalism of the work force, the trend toward decentralization and the increasing power of the consumer. His prescription is destruction, change, innovation and revolution. Catchy slogans, quotes and exclamation points galore highlight his major points, such as look for the "WOW! factor" and "Think Brand!" In the spirit of innovation, the book is written in a jazzy style with big space-eating photographs, bold graphics, splashy headlines, illustrations, jumbo quotes and pumped-up graphics. The format, drawn from Peters’ corporate presentations, is a distraction, but recommends Peters’ book to managers who seek his core lesson: how to help your organization succeed in a changing world.

In this summary, you will learn

  • How to reinvent your company;
  • What the "white collar" revolution means to your organization; and
  • How to make your company and your career into brands.


Completely Reinvent Yourself and Your Business
Today’s revolution in technology and society requires a complete reinvention of your organization and yourself. In the last decade, such movements as downsizing and re-engineering have marked this revolutionary transition. Companies have become...
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About the Author

Tom Peters is the co-author of In Search of Excellence (with Robert H. Waterman) and A Passion for Excellence (with Nancy Austin) and the author of Thriving on Chaos, Liberation Management and The Tom Peters Seminar.

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