If you flip open marketing expert Peter Fisk’s remarkable innovation handbook, you’ll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk’s manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising “An Innovation Guide for Business Leaders, Border Crossers and Game Changers.” And that is what Fisk provides.
In this summary, you will learn
- How to be more creative,
- How to develop ideas and
- How to integrate innovation with your organization.
About the Author
Peter Fisk, former CEO of the Chartered Institute of Marketing, is the author of Customer Genius, Marketing Genius and Business Genius.
Comment on this summary
3 years ago“Getting an innovation to market is just the start. Making it successful is the real creative challenge."
Thoughtful article the emphasizes the importance of a 360 degree view of innovation- emphasizing collaboration, adaptation, and customer-centricity.
6 years agoA useful analysis of the market adoption and methods for transforming ideas into reality. Unlike other similar articles this summary highlights the importance of design and wider considerations about consumer behaviour when disigning your product/solution.