Amid the day-to-day buzz of activity, managers often neglect to consider what would happen if a crisis hit their company. History shows that could be a very big mistake.
Benjamin Franklin said, “By failing to prepare, you are preparing to fail.” Channeling this mantra, communications consultant Jon White highlights the importance of crisis management, an crucial subject that business leaders rarely address adequately. Although White’s findings are not revolutionary, his brief article is chock-full of practical advice. getAbstract suggests this report to all corporate decision makers charged with preparing for unknown risks.
In this summary, you will learn
- How to define and recognize a crisis within your organization
- What steps you should take to prepare your company for a crisis
- What benefits a crisis management plan incurs
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