Summary of Death to All Sacred Cows

How successful businesses put the old rules out to pasture

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Death to All Sacred Cows book summary
Yesterday’s business maxims do not apply to today’s world. Free your mind.


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7 Innovation

7 Style


Conventional wisdom isn’t always wise. In fact, cynics would say it never is, and an examination of history indicates that they have a good case. Ideas that were formerly so highly regarded that they weren’t even open to question or criticism now seem wrong or even downright silly. For example, people no longer believe that the world is flat, that gods live on mountaintops and that the devil is the source of disease. In this engaging book, authors and marketing executives David Bernstein, Beau Fraser and Bill Schwab debunk similar grizzled concepts that the business world has long considered holy writ. getAbstract recommends this witty, perceptive book to anyone who is willing to look at old business dogma in new ways. Before you pick it up, check your old assumptions, tired verities and nutty nostrums at the front door.

In this summary, you will learn

  • What is a business world “sacred cow”;
  • Why these no longer work; and
  • How to eliminate sacred cows from the workplace.


Sacred Cows or Dumb Cattle?
Hindus believe cows are sacred representatives of the holiness of life itself. In business, sacred cows are old, time-tested and supposedly proven ideas about how things work. Most businesspeople treat certain fossilized concepts, such as “the customer is always...
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About the Authors

David Bernstein, Beau Fraser and Bill Schwab are senior executives at a global marketing firm with offices in New York, London, Hong Kong, Singapore and Shanghai.

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