Summary of Designers – Think Big!

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Designers – Think Big! summary
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Rating

7 Overall

7 Importance

7 Innovation

6 Style


Recommendation

Today’s designers think small – that is, they focus on ergonomics and aesthetics. Tim Brown, CEO of IDEO, suggests that designers begin to think big. He recommends a new kind of “design thinking”; a holistic, integrated approach that addresses systems rather than parts. In this way, designers will find solutions to contemporary environmental, economic and social problems. If the idea of brushing widgets off the design table and replacing them with global challenges fascinates you, getAbstract recommends you watch Brown’s redesigned view of design.

In this summary, you will learn

  • Why a shift in the current approach to design is necessary,
  • How “design thinking” differs from today’s common design method, and
  • What benefits design thinking brings.
 

About the Speaker

Tim Brown is the CEO of design firm IDEO and author of Change by Design.

 

Summary

Design has become a “tool for consumerism,” aimed at making products attractive, easy to use and highly marketable. Yet this is a shallow view of design. Consider instead the role model of

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