Summary of Double Double

How to Double Your Revenue and Profit in 3 Years or Less

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Double Double book summary
Are you brash enough to be an entrepreneur? To find out, measure yourself against Cameron Herold.


8 Overall

8 Applicability

7 Innovation

8 Style


What can you learn from Cameron Herold, former COO of 1-800-GOT-JUNK? Well, you might pick up quite a bit, given that he increased its revenues from $2 million to $105 million in six years. Herold, now a business coach, says your enterprise can double its sales and profits in a three-year span. He provides specific tactical counsel, carefully explains his intriguing strategy for profitable growth at the rate of 25% a year, and offers clear precepts you can follow. Herold’s overall strategy is useful; however, while he’s quite likeable, he is not beyond a bit of ego or the occasional far-fetched notion. getAbstract recommends this ambitious, encouraging book to striving executives and entrepreneurs.

In this summary, you will learn

  • How to double your sales and profits in three years,
  • How to “reverse engineer” a path to your goals,
  • What highs and lows to expect, and
  • How to focus.


Paint Your Picture
To double your sales and profits in three years, envision your firm’s success. Emulate athletes who use detailed visualization and intense focus to attain their goals. To see a strong future for your firm, use the “Painted Picture” positive thinking tactic. In a quiet...
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About the Author

Cameron Herold is former COO of 1-800-GOT-JUNK? and founder of the consultancy He is a business and CEO coach.

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