Summary of Empowered
Unleash Your Employees, Energize Your Customers, Transform Your Business
Copyright 2010 Forrester Research, Inc.
Summarized by permission of Harvard Business Press
To engage today’s “empowered customers,” companies must empower their workers.
In his previous book Groundswell, Josh Bernoff defined strategies for engaging customers on Twitter, blogs and other online social technologies. Since then, a growing number of businesses have connected with their customers using these online tools. But what effect does that engagement have on companies? And what “management challenge” does this new trend present? In this book, Bernoff and his Forrester Research colleague Ted Schadler examine these pressing questions. With great precision and enthusiasm, they detail why and how companies should change the way they run to “unleash” their employees’ technological potential, so they can reach out to customers and solve their problems. getAbstract recommends Bernoff and Schadler’s book to all managers and marketing professionals. Its concepts and strategies are vital knowledge for modern businesses.
In this summary, you will learn
- Why your firm needs employee “HEROes,” or “highly empowered and resourceful operatives” who use technology to serve customers better
- How to manage and encourage these sometimes maverick employees
- How to use the “IDEA” approach to turn your customers into a positive marketing influence
About the Authors
Josh Bernoff is senior vice president, Idea Development, at Forrester Research. He is co-author of the bestseller Groundswell. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group.
Comment on this summary
By the same authors
Charlene Li and Josh Bernoff
Harvard Business Review Press, 2008
Customers who read this summary also read
Kogan Page, 2014
Kogan Page, 2015