Summary of Firms of Endearment

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Firms of Endearment book summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

6 Innovation

7 Style


Recommendation

Authors Raj Sisodia, David B. Wolfe and Jag Sheth contend that as U.S. society becomes more concerned with caring, responsible practices, businesses are becoming more aware of serving the society around them, rather than being motivated only by profit. More companies now are building corporate cultures around humanistic values. They provide equal service to each stakeholder group: society, employees, customers, partners and investors. This creates lasting loyalty and even earns a profit. Despite a bit of jargon, the book paints an idyllic but desirable business portrait. Readers might even see its optimism and altruism as a balance to the prevailing negativity. getAbstract suggests this book to executives, entrepreneurs and business theorists.

In this summary, you will learn

  • What a “Firm of Endearment” (FoE) is and why it matters
  • How the U.S. business climate is changing
  • How FoEs serve every stakeholder group by using humanistic practices
  • What your company can learn from Firms of Endearment
 

About the Authors

Raj Sisodia was the founding director of the Center for Marketing Technology and is now a marketing professor at Bentley College. He and Jag Sheth, who holds the Kellstadt Chair in marketing at Emory University’s Goizueta Business School, co-authored The Rule of Three: Surviving and Thriving in Competitive Markets, a finalist for the AMA’s 2004 Best Marketing Book award. Consumer behavior expert David B. Wolfe also is the author of Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority.

 

Summary

What Is a “Firm of Endearment?”
As the U.S. population gets older, more people are reaching the “Age of Transcendence,” when they begin to focus on serving the needs of those around them rather than being motivated primarily by self-interest or ambition. This development, dubbed “self-...

More on this topic

By the same authors

Ageless Marketing
Ageless Marketing
6

Customers who read this summary also read

Do Over
Do Over
8
Turkey and the West
Turkey and the West
7
How to Rewrite the Rules, with Sam Conniff Allende
How to Rewrite the Rules, with Sam Conniff Allende
7
All the Kremlin's Men
All the Kremlin's Men
8
The Gunning of America
The Gunning of America
8
Leadership in Focus
Leadership in Focus
7

Related Channels

Comment on this summary