Summary of Harvesting Intangible Assets
Uncover Hidden Revenue in Your Company's Intellectual Property
Copyright © 2011 AMACOM, a division of American Management Association
Approach your business the way farmers approach their land and crops.
Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers – or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.
In this summary, you will learn
- Why you should view business from a farmer’s perspective
- How to make the most of your intangible assets
- Why innovation is crucial
- How to innovate methodically for the long term
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