Summary of How Google Works

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8 Overall

9 Applicability

7 Innovation

9 Style

Recommendation

Former Google CEO Eric Schmidt and former senior vice-president of products Jonathan Rosenberg give an insider’s tour of the Internet giant. They honed their management skills creating a new kind of work environment in a company growing exponentially in a field that didn’t exist three decades earlier. They pass on some “conjurers’ secrets and translate them into accessible lessons.” This guidebook for creating successful 21st-century companies covers culture and environment, hiring, innovation, communication and decision making, Google-style. getAbstract believes this information-packed manual will please Google admirers, and leaders and future leaders of all types.

In this summary, you will learn

  • How Google does things differently,
  • What strategies will help you nourish “smart creatives” on your staff and
  • What traits distinguish Google’s corporate culture and environment.
 

About the Authors

Jonathan Rosenberg joined Google in 2002 as head of products, and advises CEO Larry Page. Eric Schmidt was CEO of Google from 2001 to 2010, and is the company’s executive chairman.

 

Summary

No Plan Is the Best Plan
When Larry Page and Sergey Brin founded Google in 1998, their guiding principles were: Build excellent products and platforms, and offer superior, accessible services. “Focus on the user,” and the “money stuff” will work itself out. Create the best search engine...

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  • Knowledge Pack
    Google for Fun and Profit
    Learn how Google began, and how you can harness its power to learn what you want, find what you want and sell what you want.

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