Summary of How to Lead a Quest

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9 Overall

9 Applicability

9 Innovation

8 Style


The future is an uncertain, complex place full of unknown dangers and opportunities. Traveling there, says “motivation design” consultant Jason Fox, is like undertaking the heroic quests of myth and legend. You won’t be hunting the lost ark or a dragon’s hoard – the prize is your organization’s continued relevance in a world of constant change and sudden disruption. Fox’s manual teaches you how to imagine a multitude of possible futures and prepare for any of them. In detail, Fox shows how to brainstorm visions of the future, test your hypotheses about what’s to come and cultivate your colleagues’ pioneer spirit. And especially if you like whimsy, you may have some fun with this book: It’s full of quirky drawings, and Fox replaces the usual jargon with attention-getting coinages like “the Inevitable Kraken of Doom.” getAbstract recommends Fox’s unique approach to the self-employed, entrepreneurs and executives seeking to be ready for the future.

In this summary, you will learn

  • Why traditional goal-setting can be counterproductive for your firm,
  • What strategies you can use to envision and prepare for a multitude of possible futures, and
  • How a “questing” leader can imbue an organization’s culture with a pioneering attitude.

About the Author

“Motivational design specialist,” conference speaker and consultant Dr. Jason Fox also wrote The Game Changer.



Conventional wisdom says the best formula for business growth is to envision a “clear goal” for the future and to work to make that vision a reality. But the conventional wisdom is more likely a ticket to irrelevance. That’s because you’re doing business in an environment ...

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    Ashish Agarwal 3 months ago
    I take exception to the suggestions to slay the 'Going it Alone' dragon and question if it really is a dragon. A pioneer would, by definition, be alone in an uncertain and un-treaded-before terrain. One needs to promote a culture of recognizing, respecting, listening to and rallying behind the star-players, and keep team egos/ training needs/ organizational politics in check, if a pioneering organization is to really succeed.
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    Adji Permana 2 years ago
    It's powerful approach for sustainable growing companies
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    Udo Heinecke 2 years ago
    great summary
  • Avatar
    Greg Norfus 2 years ago
    great story

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