Summary of How to Lead a Quest

A Handbook for Pioneering Executives

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How to Lead a Quest book summary
“Motivation design” consultant Jason Fox shows how to balance everyday, quick-fix thinking with long-term strategy.


9 Overall

9 Applicability

9 Innovation

8 Style


The future is an uncertain, complex place full of unknown dangers and opportunities. Traveling there, says “motivation design” consultant Jason Fox, is like undertaking the heroic quests of myth and legend. You won’t be hunting the lost ark or a dragon’s hoard – the prize is your organization’s continued relevance in a world of constant change and sudden disruption. Fox’s manual teaches you how to imagine a multitude of possible futures and prepare for any of them. In detail, Fox shows how to brainstorm visions of the future, test your hypotheses about what’s to come and cultivate your colleagues’ pioneer spirit. And especially if you like whimsy, you may have some fun with this book: It’s full of quirky drawings, and Fox replaces the usual jargon with attention-getting coinages like “the Inevitable Kraken of Doom.” getAbstract recommends Fox’s unique approach to the self-employed, entrepreneurs and executives seeking to be ready for the future.

In this summary, you will learn

  • Why traditional goal-setting can be counterproductive for your firm,
  • What strategies you can use to envision and prepare for a multitude of possible futures, and
  • How a “questing” leader can imbue an organization’s culture with a pioneering attitude.


Conventional wisdom says the best formula for business growth is to envision a “clear goal” for the future and to work to make that vision a reality. But the conventional wisdom is more likely a ticket to irrelevance. That’s because you’re doing business in an environment ...
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About the Author

“Motivational design specialist,” conference speaker and consultant Dr. Jason Fox also wrote The Game Changer.

Comment on this summary

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    Adji Permana 10 months ago
    It's powerful approach for sustainable growing companies
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    Udo Heinecke 1 year ago
    great summary
  • Avatar
    Greg Norfus 1 year ago
    great story

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