At the 2009 Sasquatch Music Festival in Washington State, a man began dancing in an erratic fashion to the song “Unstoppable” by Santigold. His unique, energetic style attracted the attention of another concertgoer, who started moving in sync. Soon others joined in the dancing, until a large crowd was participating. In this brief but dynamic TED Talk, entrepreneur and musician Derek Sivers cleverly uses footage of this event as an illustration of “how to start a movement,” emphasizing the crucial role of the first followers. getAbstract recommends this brief presentation as an unconventional lesson in leadership.
In this summary, you will learn
- How a spontaneous dance phenomenon offers lessons on the way movements develop and
- Why followers are integral to starting any movement.
About the Speaker
Derek Sivers founded CD Baby, an online independent music retailer, and MuckWork, a company that assists musicians by tending to their “uncreative dirty work.”
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Comment on this summary
2 years agoBest part of the above content is what matters is ''the movement ,not followers nor the leader.
3 years agothis is fantastic
3 years agoSivers points out a very simple yet powerful idea that should be remembered in every change project.
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TED Conferences LLC, 2010
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