Robert J. Kriegel takes his experience in performance psychology and deftly combines it with his and Louis Patler’s expertise in leadership and business. They create an enjoyable and insightful look at how unconventional wisdom can propel a business to the top, especially when mixed with the willingness to be innovative and take risks. Devoid of cliches and useless filler, this book is solid and includes plenty of quotes from other experts. Kriegel and Patler weave business case histories effortlessly into the commentary. getAbstract recommends this book to anyone involved in the destiny of any kind of business, as well as to people interested in contemporary culture.
In this summary, you will learn
- Why the survival of your business depends on your ability to change and innovate,
- Why unconventional wisdom is the key to changing your business and
- How to break the rules.
About the Authors
Robert J. Kriegel, Ph.D., is also the co-author of The C Zone: Peak Performance Under Pressure and of the best-selling Inner Skiing. A former all-American athlete and a pioneer in the field of performance psychology, Kriegel has worked as a marketing and advertising executive with a major New York ad agency and taught at Stanford University’s Executive Management Program. Louis Patler is an award-winning author and speaker. The former editor of the American Trend Report, he is now president of the B.I.T. Group, an international training and consulting company based in Marin County, California.
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