Summary of Ignite Change
How Empathetic Communication Helps You Illuminate a Path that People Will Want to Follow
How can leaders inspire change when most people would rather cling to the familiar?
Throughout history, great leaders have found ways to inspire their people. By creating a guiding narrative, leaders can help followers see past the uncertainty that always accompanies a new venture. Communications strategists Nancy Duarte and Patti Sanchez have written a “manifesto for change communications.” getAbstract recommends this guide to managers and CEOs who need to communicate a vision and inspire change.
In this summary, you will learn
- Why your company needs to change continually
- How leaders must orchestrate different phases of change
- What communication tools leaders can use to motivate people to pursue the change journey to the end
About the Authors
Nancy Duarte is the CEO of Duarte, a firm that specializes in persuasive presentations, and is the author of several books on the same topic. Duarte graphics formed the basis of Al Gore’s award-winning documentary film, An Inconvenient Truth. Patti Sanchez is the chief strategy officer at Duarte.
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TED Conferences LLC, 2011
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