Throughout history, great leaders have found ways to inspire their people. By creating a guiding narrative, leaders can help followers see past the uncertainty that always accompanies a new venture. Communications strategists Nancy Duarte and Patti Sanchez have written a “manifesto for change communications.” getAbstract recommends this guide to managers and CEOs who need to communicate a vision and inspire change.
In this summary, you will learn
- Why your company needs to change continually,
- How leaders must orchestrate different phases of change and
- What communication tools leaders can use to motivate people to pursue the change journey to the end.
About the Authors
Nancy Duarte is the CEO of Duarte, a firm that specializes in persuasive presentations, and is the author of several books on the same topic. Duarte graphics formed the basis of Al Gore’s award-winning documentary film, An Inconvenient Truth. Patti Sanchez is the chief strategy officer at Duarte.
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By the same authors
Nancy Duarte and Patti Sanchez
TED Conferences LLC, 2011
Contained in Knowledge Pack:
Knowledge PackChange ManagementHow to lead change with success.
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