Summary of Illuminate
From ILLUMINATE by Nancy Duarte and Patti Sanchez. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Communications consultants Nancy Duarte and Patti Sanchez deliver a sensible guide to leading change. Using case studies, they describe a process of tailoring and making effective speeches, crafting the right stories with classic storytelling techniques, organizing emotional ceremonies to build commitment and deploying effective symbols. Apply their tactics to help your employees overcome resistance to change and rally them throughout the struggle that significant transformations can entail. Though the text sometimes sounds like an advertorial, Duarte and Sanchez provide examples from business, politics and social movements to illustrate the effectiveness of their techniques based on a five-step model, “dream, leap, fight, climb and arrive.” getAbstract recommends their counsel to anyone interested in persuasion or in leading change.
In this summary, you will learn
- What steps to follow to take your change vision from idea to implementation;
- How to sell your vision and rally your people through a change journey; and
- How to use speeches, storytelling, ceremonies and symbols to promote change.
About the Authors
Nancy Duarte is a leading communications expert and CEO of Duarte Inc., where Patti Sanchez is chief strategy officer.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
By the same authors
Nancy Duarte and Patti Sanchez
Customers who read this summary also read
New World Library, 2015
RedDoor , 2015
Simon & Schuster, 2017