If you think innovation is a terrific idea, but have no clue how to inculcate it into your organization, you’ve come to the right place. Ruth Ann Hattori and Joyce Wycoff, innovation consultants, speakers, and corporate veterans, have written an instructive guide that is short on theory and long on practical application. To their credit, the authors spend little time discussing innovation psychology and principles. They are more concerned with outlining model training sessions and workshops where participants can acquire the skills they need in the real world. The book includes a CD with PowerPoint presentations and training materials that you can print and distribute. Imbedding innovation is not a rapid process, particularly within companies that have never embraced it. However, getAbstract believes these two authors make a compelling case for innovation and provide the material you need to launch a successful initiative.
In this summary, you will learn
- Why innovation is critical for business growth;
- How to incorporate innovation into your company’s culture and work habits; and
- How to implement quality innovation training that will produce measurable results for your company.
About the Authors
Ruth Ann Hattori and Joyce Wycoff co-founded an innovation consultancy and training company. Hattori designs programs to teach organizations how to improve their collaborative and innovative practices. Wycoff is a speaker, trainer and facilitator, and the author of four books, including Mindmapping and To Do, Doing, Done.
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