This manual by innovation experts Curtis R. Carlson and William W. Wilmot proves valuable for its focus and rigor. Many books on innovation discuss only idea generation. This one concentrates on the execution side of innovation. It supports idea creation and research funding, but it also pays attention to developing and executing ideas. The authors methodically walk readers through the practical steps involved in selecting among creative ideas, developing the best ones, gaining support in an organizational context, and so on. The result is an exact, pragmatic and systematic treatment. getAbstract recommends it to those who are looking to innovate or seeking guidance for changing an organization’s culture.
In this summary, you will learn
- Why innovation matters,
- What questions you should ask to innovate successfully and
- How to apply the “Five Disciplines of Innovation” strategically.
About the Authors
Curtis R. Carlson is president and CEO of SRI International. Director of the Collaboration Institute William W. Wilmot helped create the Discipline of Innovation workshop.