Summary of It's Alive

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It's Alive book summary


9 Overall

7 Applicability

10 Innovation

9 Style


Running a business these days feels like going on a blind date with the future. Most efforts to understand what lies ahead take on a rather breathless quality, lapsing into technobabble as they struggle to avoid the future’s central truth: unknowability is its essence. Marshall McLuhan once observed that anticipating the future is like steering an automobile by looking into your rearview mirror. Yes, seeing where you’ve been does give you some idea of where you’re going...but not much. That said, strongly recommends this look into the crystal ball of technology. It’s a clear improvement over most works of the future-shock genre. Soundly rooted in practical business applications, and presenting surprising examples and possibilities without resorting to mind-numbing jargon, this book will prove very useful to anyone savvy enough to realize that just improving your business is no longer enough.

In this summary, you will learn

  • The rules of adapting to the new molecular economy;
  • Why your business should apply the concepts of reprogramming, self-organization and adaptive management; and
  • Critical areas to consider to prepare for a future full of change.

About the Authors

Christopher Meyer founded BIOS Group, a software development firm. He heads the Center for Business Innovation, where Stan Davis is a senior fellow. Meyer and Davis co-wrote Blur: The Speed of Change in the Connected Economy. Davis, an independent scholar and consultant, is also the author of Future Perfect and co-author of 2020 Vision.



The Molecular Economy
Attention: a new "molecular economy" is on the way. Scientists are achieving a greater understanding of chemical and biological functions on the molecular level at the same time that manufacturing is being super-miniaturized. This means the imminent birth...

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