Summary of Killing Giants
From KILLING GIANTS by Stephen Denny. Copyright © Stephen Denny, 2011. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Stephen Denny’s guide for smaller companies seeking to challenge the giants in their industries is filled with useful advice. The numerous case studies – all entertaining on their own – provide worthy real-world examples and lessons that small companies can immediately apply. The book is also a blast: The writing is lively and the advice bold (though Denny’s advice to play dirty, isn’t really dirty – just clever). getAbstract recommends his idiosyncratic, pragmatic tactics to anyone starting a company, building a small company or running a mature company that wants to fight like a start-up.
In this summary, you will learn
- Why your small company needs to change its approach,
- How your giant competitors work and
- How you can beat them.
About the Author
Stephen Denny spent decades in marketing for major firms and now consults on strategy.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackThe Battle of BusinessCould that knock-down, drag-out corporate competition use a boost from some battle planning experts?
Customers who read this summary also read
Hudson Street Press, 2014
Rama Dev Jager and Rafael Ortiz
Free Press, 2007
Lars Thomassen et al.
Kogan Page, 2006