Summary of Killing Giants

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Killing Giants book summary


8 Overall

8 Applicability

7 Innovation

9 Style


Stephen Denny’s guide for smaller companies seeking to challenge the giants in their industries is filled with useful advice. The numerous case studies – all entertaining on their own – provide worthy real-world examples and lessons that small companies can immediately apply. The book is also a blast: The writing is lively and the advice bold (though Denny’s advice to play dirty, isn’t really dirty – just clever). getAbstract recommends his idiosyncratic, pragmatic tactics to anyone starting a company, building a small company or running a mature company that wants to fight like a start-up.

In this summary, you will learn

  • Why your small company needs to change its approach,
  • How your giant competitors work and
  • How you can beat them.

About the Author

Stephen Denny spent decades in marketing for major firms and now consults on strategy.



Why You Should Kill Giants
The American economy has experienced three “major shifts” since World War II. In the “Era of New Frontiers,” the economy grew, but people’s mind-sets still bore the marks of the Great Depression. Then came “the Era of Indulgences,” when expectations expanded, ...

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