Summary of Killing Giants
10 Strategies to Topple the Goliath in Your Industry
From KILLING GIANTS by Stephen Denny. Copyright © Stephen Denny, 2011. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company
You’re a small company that wants to challenge the giant in your field. Grab that slingshot.
Stephen Denny’s guide for smaller companies seeking to challenge the giants in their industries is filled with useful advice. The numerous case studies – all entertaining on their own – provide worthy real-world examples and lessons that small companies can immediately apply. The book is also a blast: The writing is lively and the advice bold (though Denny’s advice to play dirty, isn’t really dirty – just clever). getAbstract recommends his idiosyncratic, pragmatic tactics to anyone starting a company, building a small company or running a mature company that wants to fight like a start-up.
In this summary, you will learn
- Why your small company needs to change its approach
- How your giant competitors work
- How you can beat them
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