Summary of Lead with a Story

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Rating

7 Overall

8 Applicability

6 Innovation

8 Style

Recommendation

Once upon a time, young manager Paul Smith worked diligently to prepare a slide presentation for the CEO of Procter & Gamble, A. G. Lafley. To Smith’s dismay, Lafley sat with his back to the screen and didn’t glance at the slides, choosing instead to focus solely on Smith. This taught Smith a valuable lesson: A fact-based pitch never works as well as a story. In this helpful manual, Smith offers more than 100 stories readers can use in a variety of business situations. He teaches the basics of storytelling, including examples and exercises. Smith’s easy and absorbing manner draws you into each tale. getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.

In this summary, you will learn

  • How stories engage an audience,
  • How to tell a story effectively in a variety of business situations and
  • What kinds of stories you can tell.
 

About the Author

Paul Smith, a public speaker and leadership coach, is director of Consumer & Communication Research at Procter & Gamble.

 

Summary

Story Time
One day Jim, a young research and development employee at Procter & Gamble (P&G), decided to change his dull, data-filled monthly memo. He composed a story about Earnest Engineer to present his statistics. The memo was a big hit. Jim’s subsequent memos included such ...

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    Sylesh Ballolla 2 years ago
    Same with me, it keeps asking me to login even after I have logged in :(
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    William Kelly 2 years ago
    This technology is frustrating. can't download. Tells me to login after already login. I do it again and tells me to login in again.
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      Julia Rodriguez 2 years ago
      Hello William,
      Sorry you are having difficulties. I will send you a separate email to the email on file on how to access your subscription.

      Thank you,
      Your getAbstract Team
      Julia
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    Mcdonald T Thiagarajan 4 years ago
    The Summary could have been a little longer.
  • Avatar
    Anne Toole 4 years ago
    Personal stories are better -- sorry that this focuses on canned stories.
  • Avatar
    Christopher Smith 4 years ago
    Confidence crushed after seeing and now dreading the look of eyes glazing over as you lose an audience due to lack of knowing how to tell a story right. Boy does it hurt. This gives me hope. Thank you.
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    jack hall 4 years ago
    Excelent....we need this now in the black/white world of numbers!
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    null 4 years ago
    Good story. I will be telling it.
  • Avatar
    Juan Prestol 4 years ago
    Excellent!
  • Avatar
    Prashant Harkare 4 years ago
    looks interesting !!
  • Avatar
    Julie Smith 5 years ago
    a few more non P&G examples would be good, although I like the style and approach. I think the small section on feedback needs to be explored further if you are wanting to use the model suggested. Thanks

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