Summary of Lessons from the Road

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Lessons from the Road book summary

Rating

8 Overall

8 Applicability

8 Innovation

7 Style

Recommendation

Todd Pasternack spent 10 years as a full-time touring musician. He spent endless days riding in vans, playing one-night stands, and dealing with many creative and logistical problems that he had to handle on the spot. From these experiences, he learned to trust his judgment, to recognize and go with the flow, and, quite usefully, to code. He has since built a thriving business in digital marketing and advertising. In folksy, conversational prose, Pasternack shares how bands and businesses – especially start-ups – face parallel or comparable circumstances. He offers lessons he learned in the world of music to help business leaders become more flexible, cooperative and creative. Pasternack interviews 10 former professional musicians who have all become successful businesspeople – most famous among them, Jimmy Chamberlain of the multiplatinum group Smashing Pumpkins – and adds their hard-earned wisdom and helpful tips to his own. Though you might find too many tidbits of Pasternack’s advice in other business books, his musician’s perspective is fresh and illuminating. getAbstract recommends his guidance to entrepreneurs, managers and anyone looking for a fresh take on day-to-day solutions.

In this summary, you will learn

  • What business lessons touring musician Todd Pasternack gleaned from his musical career,
  • Why entrepreneurial leaders must learn to listen and adapt, and
  • What similar obstacles confront both bands and start-ups.
 

About the Author

Former touring musician Todd Pasternack is a digital marketing designer who works in strategy and product development as a consultant for major international corporations.

 

Summary

“Musician-to-Marketer”

From 1994 to 2004, Todd Pasternack worked as a touring musician. He played in little-known bands that few people would recognize. He rode in vans with musicians, played the guitar and sang, and then rode in vans some more, night after night for weeks at a time. He then learned to code, and became a digital marketing and advertising consultant to large multinational corporations.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category