Summary of Like a Virgin
Secrets They Won’t Teach You at Business School
From Like a Virgin by Richard Branson Copyright © Richard Branson, 2012 Summarized by arrangement with Portfolio, a member of Penguin Group (USA)
Multibillionaire, entrepreneur and raconteur Sir Richard Branson explains how to do business in the real world.
Multibillionaire, raconteur and best-selling author Sir Richard Branson has unique ideas on business and leadership that carry particular weight. He started with nothing and earned everything he has without tempering his iconoclastic, freewheeling approach. In this laid-back set of tales about his life and his company, he often says he built his fortune by trusting his instincts and keeping bureaucracy to a minimum. This brief but dense collection of breezy short chapters is nonlinear; you can read its stand-alone essays in any order you like. Given that Branson speaks openly about his dyslexia, you won’t be surprised that the book reads as if he dictated it. However, the rushed, folksy style suits the material. Branson doesn’t present himself as a deep thinker, but as a strong gut reactor. His conversational tone drives home his main points: Be yourself, know yourself and trust yourself. getAbstract recommends his strong voice and his fun, ad hoc treatise on business, success and self-knowledge to budding entrepreneurs and anyone seeking a shot of confidence.
In this summary, you will learn
- What Sir Richard Branson’s Virgin business philosophy entails
- How to apply his ideas to starting and running a business
- Why customer service defines corporate culture
About the Author
Sir Richard Branson’s Virgin Group participates in more than 30 nations and more than 400 businesses. Branson is the author of several books, including Losing My Virginity, Business Stripped Bare, Screw Business As Usual and Screw It, Let’s Do It.
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Knowledge PackLessons from Corporate FoundersTo do absolutely what you want with a corporation, start your own. They did.
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