Summary of Meaning, Inc.

The Blueprint for Business Success in the 21st Century

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Meaning, Inc. book summary
Motivate your employees by injecting meaning into their work.


8 Overall

8 Applicability

7 Innovation

7 Style


Declining morale, lower productivity, burnout and lack of advancement make work seem like a grind. Plummeting employee engagement is a global phenomenon, especially in developed nations, but there is a remedy: add meaning to your corporate culture. Author Gurnek Bains (writing with Kylie Bains) teaches that making your employees’ work more meaningful can reinvigorate their engagement, and improve your profits, productivity and public relations. getAbstract finds plenty of depth in Bains’ argument that companies prosper and people work better when they know that their labor serves a greater good. Using studies and analysis, he demonstrates why leaders who want energized employees should begin by explaining what their work really means.

In this summary, you will learn

  • How to create a company with purpose and “meaning”
  • How meaning can increase productivity and employee engagement
  • How leading companies have injected meaning into their business activities


The Price of Great Rewards
Businesses today ask more of their employees, clients and customers. At the same time, governments ask more from businesses. In the years ahead, increasingly powerful corporations will be asked to contribute more to society, over and above paying taxes. To put...
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About the Author

Gurnek Bains is a founder of a corporate psychology consultancy with offices in London, Sydney, New York, Hong Kong, Edinburgh and Düsseldorf. He has been a senior corporate adviser on cultural and personnel issues for 20 years.

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