Summary of Ninja Innovation

The Ten Killer Strategies of the World’s Most Successful Businesses

William Morrow, more...

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Ninja Innovation book summary
Always outmanned, ancient ninja warriors relied on innovation to defeat their enemies.


6 Overall

7 Applicability

6 Innovation

5 Style


Gary Shapiro, head of the Consumer Electronics Association, studied tae kwon do, the Korean martial art, and earned his black belt. He realized that executives could learn from another class of martial-arts experts, Japan’s fabled warriors: the mysterious, ancient ninjas. These resourceful men used anything at hand to accomplish their deadly missions and became masters of innovation. Shapiro explains how to utilize his version of the ninjas’ ethos, strategies and tactics to achieve your business goals. Unfortunately, this isn’t exactly Sun Tzu on the Art of War. Shapiro floats his advice in off-topic, heated commentary about government, but just cut to the coverage of innovation. The book’s biggest asset is the 24-page epilogue in which Shapiro spells out how he built the International Consumer Electronics Show into the world’s dominant consumer-technology industry trade event. Despite its flaws, getAbstract finds that other association leaders can glean useful benefits from Shapiro’s ninja approach to innovation.

In this summary, you will learn

  • Who the ninja warriors of ancient Japan were,
  • Why they became masters of innovation,
  • What traits distinguish “ninja innovation” and
  • How to apply ninja concepts in today’s competitive markets.


Ninjas Liked to Win
Samurai were ancient Japan’s highborn warriors, like the European knights of medieval times. Samurai lived by a code of honor called Bushidō. Their greatest glory was to die in battle. As 14th-century samurai Shiba Yoshimasa wrote, “One’s main purpose in throwing...
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About the Author

Gary Shapiro heads the Consumer Electronics Association that runs the annual International Consumer Electronics Show. He wrote the bestseller The Comeback and is a columnist for the Huffington Post and Forbes.

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