Summary of Ninja Innovation

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Ninja Innovation book summary
Start getting smarter:
or see our plans

Rating

6 Overall

7 Applicability

6 Innovation

5 Style

Recommendation

Gary Shapiro, head of the Consumer Electronics Association, studied tae kwon do, the Korean martial art, and earned his black belt. He realized that executives could learn from another class of martial-arts experts, Japan’s fabled warriors: the mysterious, ancient ninjas. These resourceful men used anything at hand to accomplish their deadly missions and became masters of innovation. Shapiro explains how to utilize his version of the ninjas’ ethos, strategies and tactics to achieve your business goals. Unfortunately, this isn’t exactly Sun Tzu on the Art of War. Shapiro floats his advice in off-topic, heated commentary about government, but just cut to the coverage of innovation. The book’s biggest asset is the 24-page epilogue in which Shapiro spells out how he built the International Consumer Electronics Show into the world’s dominant consumer-technology industry trade event. Despite its flaws, getAbstract finds that other association leaders can glean useful benefits from Shapiro’s ninja approach to innovation.

In this summary, you will learn

  • Who the ninja warriors of ancient Japan were,
  • Why they became masters of innovation,
  • What traits distinguish “ninja innovation” and
  • How to apply ninja concepts in today’s competitive markets.
 

About the Author

Gary Shapiro heads the Consumer Electronics Association that runs the annual International Consumer Electronics Show. He wrote the bestseller The Comeback and is a columnist for the Huffington Post and Forbes.

 

Summary

Ninjas Liked to Win
Samurai were ancient Japan’s highborn warriors, like the European knights of medieval times. Samurai lived by a code of honor called Bushidō. Their greatest glory was to die in battle. As 14th-century samurai Shiba Yoshimasa wrote, “One’s main purpose in throwing...

Get the key points from this book in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

By the same author

Contained in Knowledge Pack:

  • Knowledge Pack
    The Battle of Business
    Could that knock-down, drag-out corporate competition use a boost from some battle planning experts?

Customers who read this summary also read

More by category