Summary of Primal Teams

Harnessing the Power of Emotions to Fuel Extraordinary Performance

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Primal Teams book summary
Many business leaders abhor emotion in the office. But research shows that positive emotion at the team level improves corporate performance.


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Powerful, positive emotions spur winning business teams and turbocharge performance, while negative emotions destroy camaraderie and effectiveness. So reports “primal emotions” guru Jackie Barretta, who bases her work-team optimum performance program on research in the fields of neuroscience, psychology, and quantum physics. Barretta’s theories on creating an emotionally energized business environment seem like straightforward common sense, but her suggestions for company game playing and sing-alongs might seem incompatible with today’s hectic workplaces. Nevertheless, Barretta’s concepts and suggestions are valid and sound. getAbstract recommends her approach to team managers seeking to galvanize their staff to achieve peak productivity.

In this summary, you will learn

  • Why “heartfelt emotion” is uniquely powerful within teams
  • How creativity and coherence affect business
  • How to use the “stop-breathe-activate” process
  • How your emotions inspire similar feelings in others
  • How intuition influences decision making


The “Heartbeat’s Power”
Emotion exerts remarkable power over teams. Negative sentiments such as dismay and animosity obstruct team performance, while positive emotions like optimism and happiness enhance a group’s functioning. Extensive neuroscience research points to various techniques...
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About the Author

Jackie Barretta is a founding partner of Nura Group, a consultancy advising on team innovation and performance.

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