Summary of Primed to Perform

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Primed to Perform book summary


9 Overall

9 Applicability

8 Innovation

9 Style


Consultants Neel Doshi and Lindsay McGregor bring together just about everything worthwhile about employee engagement, motivation and workplace performance. They offer data and evidence to support each claim and piece of advice. Their entertaining case studies inform readers throughout, illustrating the three essential “direct motivators” that every company should use to build long-term success and the three “indirect motivators” that lead to lower performance. Though this manual can be repetitive, getAbstract recommends it highly. For leaders at every level, HR professionals, compensation executives, consultants, entrepreneurs and students, this could be today’s best work about motivating performance.

In this summary, you will learn

  • How six motivators drive people at work: three that lead to high performance and three that cause low performance, and
  • How to build a culture of positive motivators while eliminating negative motivators.

About the Authors

Neel Doshi and Lindsay McGregor worked together at McKinsey & Company before launching Vega Factor, a consulting firm dedicated to total motivation science. Their ToMo survey is available at the primedtoperform website.



“Total Motivation”
Firms that build a culture of total motivation, fulfill a larger mission and emphasize intrinsic motivation over salary last longer and outperform their rivals. A deep cultural focus on purpose generates innovation and creativity, thus engaging both employees and customers...

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    Bernard Jericho Velasco 2 years ago
    I can totally relate to this. Nice read.
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    Bernard Jericho Velasco 2 years ago
    I can totally relate to this. :D
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    Duncan Parkes 2 years ago
    A good paper.

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