Summary of Red Thread Thinking

Weaving Together Connections for Brilliant Ideas and Profitable Innovation

McGraw-Hill, more...

Buy the book

Red Thread Thinking book summary
You can innovate at will…if you make the right connections.

Rating

8 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

As their subtitle indicates, innovation expert Debra Kaye and her collaborator, writer Karen Kelly, provide practical, profitable ways to connect familiar ideas with newer ones. Their “Red Thread Thinking” model consists of five “red threads” that you can follow and entwine to bring your innovative concepts to life. Though most of the early chapters will be old news to readers who are familiar with the literature of innovation, keep reading. Once they hit their stride, the authors emphasize connecting with market reality. Their guidance is more fully articulated than the counsel in many innovation books that only offer tips on how to create. getAbstract recommends this manual to would-be innovators, to innovation managers and to anyone looking for a primer on workable, applied creativity.

In this summary, you will learn

  • How to generate new ideas
  • How to make connections among ideas
  • How to use “Red Thread Thinking” to innovate more easily and profitably
 

Summary

“Red Thread Thinking”
Millions of people fiddle with things to make them better. But few people innovate successfully for the marketplace by applying their modifications, variations and new ideas to make money. Creativity alone is never enough. Innovation means taking an idea to the testing...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Debra Kaye is an innovation expert and a partner at Lucule, an innovation consultancy. Karen Kelly is an experienced writer and collaborator. She formerly worked as senior editor at Warner Books.


Comment on this summary

  • Avatar
  • Avatar
    simone mendez 3 years ago
    Well articulated. I liked the reminder of understanding culture and making connections between concepts in different areas.
  • Avatar
    Ralph Moccaro 3 years ago
    Can you please identify which titles are available in an audio version?
    • Avatar
      Deirdre Cody 3 years ago
      Hello,

      If you go to getAbstract's library, you will see a checkbox toward the top of the page that says Audio Only. If you tick this box, our system will filter the library and display only the titles that have audio summaries available.

      Many thanks and kind regards,
      Deirdre Cody
  • Avatar
    yiftah yoffe 3 years ago
    why is the audio version is not available?
    • Avatar
      Deirdre Cody 3 years ago
      Many thanks for your comment. Unfortunately, getAbstract does not yet have the rights to create an audio version of this summary. It is possible we will create an audio summary of this title at some point in the future. However, while getAbstract produces 350 new summaries each year, we create just 200 new audio summaries (because we don't get audio rights for every new summary we create, and not every summary is suitable for an audio summary). We try to select the best, most interesting and most suitable summaries for our audio production. We will inform you if and when we get the rights to create an audio summary of this title.

      Kind regards,
      Deirdre Cody (editor at getAbstract)
    • Avatar
      yiftah yoffe 3 years ago
      Thanks much for explaining.
      My bad luck that most of the summaries I am interesting in fall to the non-audio criteria )-:
    • Avatar
      Deirdre Cody 3 years ago
      There is also a bit of a delay when creating audio titles, so the newest releases won't automatically have audios, because we create the audio summaries from the finished PDF summary.

      Some upcoming audio summaries for which we have rights include:

      The Art of Thinking Clearly
      Get Lucky
      Pushback
      The Uses of Prosperity
      Advocacy
      The Cost Disease

      ...and many more. I hope these titles pique your interest.

      Many thanks,
      Deirdre Cody

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Creative Age
    Add creativity to today's list of corporate job qualifications; the same old thinking just isn't enough anymore.

Customers who read this summary also read

More by category