Summary of Red Thread Thinking

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Red Thread Thinking book summary


8 Overall

8 Applicability

7 Innovation

7 Style


As their subtitle indicates, innovation expert Debra Kaye and her collaborator, writer Karen Kelly, provide practical, profitable ways to connect familiar ideas with newer ones. Their “Red Thread Thinking” model consists of five “red threads” that you can follow and entwine to bring your innovative concepts to life. Though most of the early chapters will be old news to readers who are familiar with the literature of innovation, keep reading. Once they hit their stride, the authors emphasize connecting with market reality. Their guidance is more fully articulated than the counsel in many innovation books that only offer tips on how to create. getAbstract recommends this manual to would-be innovators, to innovation managers and to anyone looking for a primer on workable, applied creativity.

In this summary, you will learn

  • How to generate new ideas,
  • How to make connections among ideas, and
  • How to use “Red Thread Thinking” to innovate more easily and profitably.

About the Authors

Debra Kaye is an innovation expert and a partner at Lucule, an innovation consultancy. Karen Kelly is an experienced writer and collaborator. She formerly worked as senior editor at Warner Books.



“Red Thread Thinking”
Millions of people fiddle with things to make them better. But few people innovate successfully for the marketplace by applying their modifications, variations and new ideas to make money. Creativity alone is never enough. Innovation means taking an idea to the testing...

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    JR,Robert Spivey 7 months ago
    Just because you love an idea and think it’s great does not mean that your intended market will respond accordingly.” For me this is a key thing to remember, in life at work or at home.
    “The key to failing well is to take note of what you learned that could be useful on your next attempts and then keep working past the disappointment.” this is true not only as adults but something to share with our youth.
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    simone mendez 5 years ago
    Well articulated. I liked the reminder of understanding culture and making connections between concepts in different areas.
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    Ralph Moccaro 5 years ago
    Can you please identify which titles are available in an audio version?
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      Deirdre Cody 5 years ago

      If you go to getAbstract's library, you will see a checkbox toward the top of the page that says Audio Only. If you tick this box, our system will filter the library and display only the titles that have audio summaries available.

      Many thanks and kind regards,
      Deirdre Cody
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    yiftah yoffe 5 years ago
    why is the audio version is not available?
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      Deirdre Cody 5 years ago
      Many thanks for your comment. Unfortunately, getAbstract does not yet have the rights to create an audio version of this summary. It is possible we will create an audio summary of this title at some point in the future. However, while getAbstract produces 350 new summaries each year, we create just 200 new audio summaries (because we don't get audio rights for every new summary we create, and not every summary is suitable for an audio summary). We try to select the best, most interesting and most suitable summaries for our audio production. We will inform you if and when we get the rights to create an audio summary of this title.

      Kind regards,
      Deirdre Cody (editor at getAbstract)
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      yiftah yoffe 5 years ago
      Thanks much for explaining.
      My bad luck that most of the summaries I am interesting in fall to the non-audio criteria )-:
    • Avatar
      Deirdre Cody 5 years ago
      There is also a bit of a delay when creating audio titles, so the newest releases won't automatically have audios, because we create the audio summaries from the finished PDF summary.

      Some upcoming audio summaries for which we have rights include:

      The Art of Thinking Clearly
      Get Lucky
      The Uses of Prosperity
      The Cost Disease

      ...and many more. I hope these titles pique your interest.

      Many thanks,
      Deirdre Cody

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