Summary of Scaling Lean
From SCALING LEAN by Ash Maurya Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
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Business modeling expert Ash Maurya offers an illustrated, diagrammed guide to taking your start-up from idea to growing concern. Building on his highly acclaimed 2012 book, Running Lean, Maurya describes the stages involved in testing your ideas and building a scalable “customer factory.” Maurya’s process will help you decide where to invest time and money, based on taking an analytical approach to estimating the potential of your business model. You’ll learn how to gauge your progress objectively, set goals and “sprint” toward success, drawing from mini case studies, examples from Maurya’s start-ups and short exercises that you can apply to your ideas. getAbstract recommends his guidance on implementing Lean Methodology to all entrepreneurs, business owners and executives.
In this book, you will learn
- What strategies to deploy to scale your new business on a shoestring,
- What steps to take in testing your ideas and
- How to make your start-up grow.
About the Author
Lean business model pioneer, mentor and teacher Ash Maurya starts and sells businesses using the Lean Methodology.