Summary of Smart Trust

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Smart Trust book summary


8 Overall

9 Applicability

7 Innovation

8 Style


The Maghribi traders had the right idea: To capitalize on lucrative business opportunities amid the chaotic political and social climate of the Middle East in the 10th century, these merchants formed an economic system that spanned miles, cultures, and governments – all based on handshakes. Leadership experts Stephen M.R. Covey and Greg Link (working with writer Rebecca Merrill) offer the story of the Maghribis to set the stage for their innovative “Smart Trust” strategy, which helps people create, maintain and leverage high-trust relationships and business environments in today’s “low-trust world.” They explore why people trust and why they don’t, why some people adopt the wrong kinds of trust, and how trust shapes your perceptions. In this well-researched, logically organized presentation, the authors draw from their experiences and those of numerous firms and individuals to show how trust can raise your “prosperity, energy and joy.” getAbstract believes this inspiring work could motivate you to take “the lead in extending trust” to enhance your professional and personal relationships – and you can trust us on that.

In this summary, you will learn

  • Why individuals and organizations need to re-establish trust as a basic operating principle and management philosophy, and
  • How “Smart Trust” strategies can change your firm from a low-trust mire to a high-trust bastion of “prosperity, energy and joy.”

About the Authors

Stephen M. R. Covey is a speaker and adviser on trust, leadership, ethics, sales and high performance. He is the New York Times and #1 Wall Street Journal best-selling author of The Speed of Trust. Greg Link is an executive confidant, adviser and compelling speaker in the areas of trust, leadership, sales, marketing and high performance. See for related self-surveys and resources.



The Loss of Trust
Individuals and organizations worldwide struggle with issues of trust. Some can establish, build and maintain high levels of trust. However, many cannot and, thus, perpetuate negative cycles of low trust and active distrust.

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    usman sulaiman 2 years ago
    Truth is a weal of brick that is always defend itself.
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    Helen Guler 5 years ago
    This is a terrific book.
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    David Forry 6 years ago
    Excellent topic, trust is so important in the business world. The Speed of Trust was great but Smart Trust really put things into perspective. “When companies and leaders choose to believe that most people can be trusted, it plays out in organizational design – affecting systems, processes, structures, and even strategies.”

More on this topic

By the same authors

Contained in Knowledge Pack:

  • Knowledge Pack
    You can’t measure it, but you must have it. You can’t see it, but you can see its absence: trust in the workplace. How to get it, and keep it.

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