Summary of Sparking Creativity

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Sparking Creativity  summary


7 Overall

8 Applicability

6 Innovation

7 Style


Cirque du Soleil’s shows are so lyrical and whimsical that it would be easy to expect Lyn Heward, Cirque’s director of creation, to be abstract and divorced from the business world. In fact, the opposite is true. Heward presents a well-organized talk and explains how Cirque’s three creative principles apply to any business. Like Cirque du Soleil itself, this brief video is a surprise and a pleasure. getAbstract recommends this talk to anyone interested in systematic creativity, inspiring employees, performance improvement and, of course, Cirque du Soleil.

In this summary, you will learn

  • What principles guide Cirque du Soleil’s creative performances,
  • How those principles work and
  • How you can apply them to business.

About the Speaker

Lyn Heward is the director of creation at Cirque du Soleil.



The business world requires creative, human solutions to pull itself out of the quagmire in which the financial crisis has placed it. Cirque du Soleil employs three creative principles that you can apply to your organization:

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