Summary of The 10 Rules of Sam Walton

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The 10 Rules of Sam Walton book summary
Sam Walton was an "uncommon common man" who became the world’s most successful entrepreneur. Find out how he did it.


6 Overall

8 Applicability

4 Innovation

4 Style


This book is clearly an endearing, uncritical testimonial about Sam Walton, founder of Wal-Mart. Author Michael Bergdahl, a former employee, has written two books on Walton and Wal-Mart. He was a favorite of Sam Walton, who gave him the nickname "Bird Dawg," because Bergdahl drove a pickup truck. Walton was an avid hunter who also had an old truck and owned several bird dogs – appropriately the book's cover shows him patting one. S. Robson Walton, Sam Walton's son and the chairman of the board of Wal-Mart, wrote the foreword, and the author remains close to the Walton family. Thus, it is not a surprise that this content-approved book is effusive in its praise for Walton. Still, the advice is solid, and getAbstract suggests it to anyone who enjoys learning about successful companies and their leaders.

In this summary, you will learn

  • What 10 rules Sam Walton followed to build the Wal-Mart international retail empire;
  • How to apply those rules to your business, career and life;
  • How Sam Walton's personal outreach and communication with individual employees helped build the world's largest retail operation; and
  • What impact Walton's policies and practices have had on the retail industry worldwide.


Aggressive Goals
Sam Walton was a self-made man who founded Wal-Mart, Sam’s Club and Wal-Mart Supercenters. In the process, he also became the most successful entrepreneur in world history. Walton, known to his co-workers as "Mr. Sam," was approachable and personable. He constantly studied...
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About the Authors

Michael Bergdahl worked with Sam Walton as Wal-Mart’s director of the Home Office People Division. He worked with other retailers, and is now a full-time speaker and business coach. He also wrote What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World.

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Contained in Knowledge Pack:

  • Knowledge Pack
    Sam Walton
    How a steady man who executed a big idea made one small discount store in rural America into the most dominant retail chain on earth

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