Summary of The 4 Lenses of Innovation

A Power Tool for Creative Thinking

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The 4 Lenses of Innovation book summary
Four ways to look at innovation provide a simple, workable tool for the creative process.


9 Overall

9 Applicability

7 Innovation

8 Style


Rowan Gibson, author of Innovation to the Core, provides a manual full of graphics, illustrations and photographs, with numerous pages tinted different shades to suggest that you can change how you see even ordinary things. Gibson proposes a system of innovation that incorporates various models of the human brain. He provides a broadly applicable set of tools to help you innovate by using four points of view or lenses: “challenging orthodoxies,” “harnessing trends,” “leveraging resources” and “understanding needs.” His examples are numerous and vivid. The clear style and jazzy – though sometimes a bit busy – design elements make Gibson’s ideas easy to apply. getAbstract recommends his guidebook to those seeking a boost in their creativity and ability to innovate, and to readers looking for tools to share with their entire organization.

In this summary, you will learn

  • Where innovation comes from
  • Why patterns can be both essential and dangerous
  • How you can learn to innovate better


The Innovator’s Mind
People living in different historical periods held varying beliefs about sources of creativity. Ancient cultures like the Sumerians believed that new ideas and creativity sprang not from their actions but came as gifts from the gods. The Judeo-Christian perspective...
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About the Author

Rowan Gibson, co-founder of, also wrote Innovation to the Core.

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    jignesh mehta 9 months ago
    good read.. applicable to almost every challenged you face ..personal or professional ..
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    Mario Alberto Niño Torres 1 year ago
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    Paul Glynn 1 year ago
    A great read with super examples from the world's best companies
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    Mario Alberto Niño Torres 1 year ago
    Excelente libro, una mirada práctica para la innovación.
  • Avatar
    derrick poku 1 year ago
    Enjoyed reading, interesting and educational ,
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    Virendra Jibhe 1 year ago
    Great read.. it encourages us to think out of the box
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    Jessica VanSuchtelen 1 year ago
    Excellent summary, I truly enjoyed the read!

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