Summary of The Art of Being Unreasonable

Lessons in Unconventional Thinking

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The Art of Being Unreasonable book summary
Sometimes being unreasonable leads to being supersuccessful.


7 Overall

7 Applicability

7 Innovation

8 Style


Self-made multibillionaire Eli Broad personifies the American Dream. Philanthropist, entrepreneur and founder of two Fortune 500 companies, Broad is the son of Jewish-Lithuanian immigrants who owned a Christmas theme store, though they did not celebrate Christmas and had no prior retail experience. In this autobiography, Broad attributes his accomplishments to his “unreasonableness,” thoroughness and gutsy style. He explains how he made his fortune and offers tips on management and investing. Broad paints his personal story in bright primary colors with the simplest brush strokes, but he’s glad to teach you how to get ahead in life and business. getAbstract recommends his saga to ambitious entrepreneurs, managers and investors.

In this summary, you will learn

  • How entrepreneur Eli Broad became a multibillionaire
  • What business and investment principles he recommends
  • How he achieved some of his most notable accomplishments
  • How he shares his success by being a philanthropist


An Unreasonable Man
Eli Broad is completely unreasonable and always has been. As a boy, Broad changed the pronunciation of his last name to rhyme with “road” instead of “rod” to stop his schoolmates from teasing him. As a young man, he maneuvered his future wife, Edythe “Edye” Lawson, ...
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About the Author

Self-made multibillionaire Eli Broad is an entrepreneur, philanthropist and museum patron. He and his wife, Edythe, co-founded The Broad Foundation and lead other Los Angeles charities.

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