The idea of the “Global Brain” is not brand-new. However, as India’s and China’s economies continue to expand, and as their workforces’ technical expertise booms, this concept is becoming increasingly important in the business world. Modern companies must tap into ideas, talent and technology from around the globe to stay competitive. Satish Nambisan and Mohanbir Sawhney present a framework for thinking about and using “network-centric innovation” (NCI) in your firm. Although they intend their book to be practical, readers may find it more theoretical. The authors explain their models clearly, using helpful metaphors and anecdotes, but it will be up to you to find a way to implement them. getAbstract recommends this book to executives, research and development professionals, and managers who want to close the gap between “the desire to innovate and the ability to innovate.”
In this summary, you will learn
- Why firms are tapping into the “Global Brain” to innovate more successfully;
- How to choose an innovation model that fits your company;
- How to prepare your company for “network-centric innovation” (NCI); and
- How to recognize and deal with an innovation crisis.
About the Authors
Satish Nambisan is an associate professor at the Rensselaer Polytechnic Institute’s Lally School of Management and a widely published author. Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the director of the Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University.
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